In this article we briefly retrace some fundamental stages of this particular method, trying to understand when Design Thinking was born.
To talk about its earliest origins, we must go back to the 1950s. The precursor of Design Thinking was Buckminister Fuller with his “Design Science”.
When Design Thinking was born: Buckminster Fuller
In the 1960s America, disciplines such as industrial design began to detach themselves progressively from the fields of Science and Engineering. Buckminster Fuller was the first to create an empirical method of solving problems and finding solutions using design.
Its aim was to offer a better standard of living for all by using technology, science and design. At the basis of his method was the idea of grouping different professional figures into teams, not just designers, who could contribute to the design according to their specific skills.
When Design Thinking was born: cooperative design
A decade later in Europe, precisely in Scandinavia, a new approach to design was developed. In this case, this new method was applied to the design of services, and responded to the need to give users a voice. The work teams, contrary to the method devised by Fuller, were also made up of non-specialists. Cooperative design laid the foundations for what we could call “design-by-doing” today.
When Design Thinking was born: why is this approach still effective?
In 1992 Richard Buchanan published “Wicked Problems in Design Thinking” developing an effective methodology in all fields and capable of innovating through design thinking. The Design Thinking methodology was therefore applied, from the early 2000s, also in business contexts to make crucial and strategic decisions. First of all, the goal of Design Thinking today is to exercise creative thinking within a work team, creating cohesion, participation and innovation.
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